Video by Ryan McGinley, Valtari Mystery Film Experiment
Sigur Rós have given a dozen film makers the same modest budget and asked them to create whatever comes into their head when they listen to songs from the band’s new album Valtari. The idea is to bypass the usual artistic approval process and allow people utmost creative freedom.
Ryan McGinley: This piece is my poem to New York City. I wanted to bring a childhood innocence to the streets, through a character whose own light and wonder effects the world around her. I’m always interested in an atmosphere where dreams and reality mingle on equal terms.